Writing
Methods, published.
We publish how we measure before we report what we found. The frameworks below are free to use, adapt and reproduce with attribution — they are more useful in a room than in a proposal.
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What actually fills a stadium
Research on African football attendance says facility experience, social belonging and organisational trust drive attendance — not competitive uncertainty. What that means for Ethiopian football, and two conclusions of my own it overturns.
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The Sports Asset Activation Framework
Score, plot, activate. A way for a city to decide which of its sports assets to move on this year, which to prepare for, and which to leave alone on purpose.
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