Synia builds the measurement layer for sport in markets that do not have one yet — so clubs, cities, and the brands around them can see what they actually hold.
Sport in Ethiopia gets described as a low-data market. That is an outsider reading. The signals exist — gate counts, camp bookings, participation, spend, travel — they are simply not collected in any structured form, and no one has been asked to collect them. We start from what a market already knows about itself and build the collection method around that, rather than importing a measurement model designed for somewhere else.
Clubs, federations, leagues and events carry audiences that have never been counted in a form a sponsor can price. We build the attendance and audience baseline first, then translate it into a valuation a commercial partner can underwrite.
Sport moves people, and moving people is an economy — travel, accommodation, spend, employment. We help cities and public bodies score their sports assets, measure the ones that carry real upside, and decide which to activate first.
Whether you run a sports property, shape a city tourism strategy, or need to price a sponsorship — start with a conversation.
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